I basically sat down, did a bit of research, then came up with a several basic automations (onboarding drop-off automations that get triggered when users leave onboarding, welcome series with basic info and tutorials, thank you series etc.) plus newsletters and ad-hoc e-mails. I’ll see if I can change this to something clearer, I’m applying to remote positions throughout Europe.Īt one point we added Active Campaign as an e-mail CRM to handle all of our non-transactional e-mail comms. I think “Marketing Executive” is more of a UK term for entry-level generalist marketing positions, most refer to organic social, whereas a “Digital Marketing Exec” would be paid ads. I'm hoping that was the right move there. I was unsure how to explain this on the resume, so I ended up not adding the internship (too much emphasis on a single company) and combined the part-time + full time role. 2019), and I moved to full time once I graduated. I was an intern with them in Summer 2019, then they hired me part-time during my 4th year (Sep. All they had at the time was a “Coming soon” landing page. So, I actually started at my current company as their first marketing hire as an intern in their very early start-up stage. If it’s there I always add a cover letter in. The majority have a cover letter field, some are mandatory, some aren’t.Makes sense! Probably doesn’t add much value, but I also thought some detail in there wouldn’t hurt, since my CV is relatively short.You need to show the marketing strategy and tactics that YOU owned for launching these things.īased on your feedback it seems like I just need to focus on making things clearer. In the PMM section, you say you implemented a lot of systems and bots, but this sounds like engineering work. Is that your official title? I’d recommend changing it Product Marketing Manager. Product Marketing Lead is usually a big title that can be higher than Director sometimes. What is a full social media presence? Did you run paid social ads or just post organic content?įor you internship, change the title to Marketing Intern. The keyword research isn’t as important since you’re applying for PMM roles. What was the SEO on page optimization you did? Be specific here. Highlight the impact these blogs drove (traffic, awareness, user education, sales, etc). The volume of blogs you wrote doesn’t matter. What is an active campaign email automation system? How did you make it from scratch? Did you write the code, do the designs, etc. Your phrasing makes it sound like the rest of the team drove the work. Get rid of words like “assisted” and “instrumental”. ![]() ![]() Based on your resume it sounds like you were a Marketing Manager, so change it to that. Idk what a marketing executive is and neither will most recruiters. Just listing your degrees is fine.Īre companies asking for a cover letter? I wouldn’t submit one unless it’s mandatory. Remove all the bullets from the education section as they are irrelevant. Thank you everyone for your time and feedback, it's all been immensely helpful and I really appreciate it! There's still some things that I need to do, but I'm a lot happier and more confident with it now! I guess they expected me to focus primarily on GTM campaigns. The only thing I can think of that led to them drawing this conclusion is when they asked me to speak about my current role, and I elaborated like above, which they didn't like. I've had one interview so far and didn't even make it past the first 15-minute HR round, as apparently I don't have enough relevant experience. That being said, I'm struggling on how to position myself for PMM roles. Lastly, I've carried over a few responsibilities from my previous position, I'm still primarily in charge of SEO and our e-mail platform, and still write a decent number of blogs not related to any GTM campaigns. I feel like that's an advantage as it only brings me closer to the other teams and makes my understanding of the user and product even greater. I still have the usual PMM responsibilities, but a lot of it has been framed around achieving that retention goal. I say that because my role is slightly atypical, a good chunk of my time has been dedicated to leading a project aiming to reduce our attrition. ![]() I started at my current company as a Marketing Executive and transitioned to a "PMM-like" role. ![]() I really appreciate any and all feedback!
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